In a modern digital world, sports rights holders have to become more sophisticated when dealing with commercial partners. Brands must look beyond shirt sponsorship, website logos or pure branding efforts in order to be successful.

Brands seek access to consumers – what does their digital activation look like? How do they drive and incentivize purchases and measure ROI?

Digital Transformation Strategydetails

The TGI technology platform helps rights holders and brands to effectively activate sponsorships on a digital level by creating a tangible ROI strategy.

Project Managementdetails

TGI guide rights holders throughout the digital transformation process.


TGI have the ability to ensure proof of concept along with a proper ROI strategy. TGI also offer services to help clients deliver on strategies in tandem with their commercial partners.

Brand Workshopsdetails

As part of the implementation process, TGI will host workshops with clients and their commercial partners to ensure that all parties are equipped to maximize commercial output.