Supponor + TGI partner on Virtual LED solutions
Supponor and TGI partner to accelerate commercialization of Broadcast-Ready Virtual LED solutions in Tier 1 Sport
London, UK and Krefeld, Germany – February 08, 2018.
Supponor (www.supponor.com), the market leading virtual advertising replacement technology specialist, and TGI (www.tgi-europe.de), the LED partner of choice to many of the world’s top sports rights owners, today announce their strategic partnership to deliver a broadcast-ready Virtual LED advertising solution for major sports events across the world.
Supponor’s award-winning virtual replacement technology solutions have been used in a number of sports and markets, including in LaLiga in Spain, the National Hockey League in North America and Serie A in Italy. With Supponor, rights owners and their broadcast and commercial partners can deliver more engaging and relevant messaging to different fans around the world through the power of Augmented Reality.
TGI is a leading LED technology partner to many of the world’s top sports clubs, rights agencies and competitions in Europe and the USA, including FC Barcelona, Manchester United, Manchester City, Liverpool, Juventus, Mediapro, UEFA and many more. TGI also supplies unrivalled software management platforms for sports plus a wide range of unique fan engagement tools to help clubs, agencies and rights holders optimize their brand exposure, engage their fans and generate substantial additional revenues.
TGI’s worldwide commercial operations along with its global technical resources will help Supponor scale the deployment of its technology solutions. Integrating Supponor’s virtual solutions with TGI’s LED technology will significantly increase the availability of proven, broadcast-ready virtual LED replacement in top tier sports around the world.
“The addition of TGI to Supponor’s LED Partner Program is an important milestone providing the sports market with more choice and availability of the highest quality LED systems, including UEFA approved systems, integrated with Supponor’s tech. TGI now joins our founding partner ADI (www.adi.tv) in offering the industry leading perimeter TV-visible LED signage for a superior in-stadium experience, along with visually authentic virtual overlays targeted at different audience segments,” commented James Gambrell. Supponor’s CEO. “TGI’s unwavering commitment to quality and service is perfectly aligned with Supponor’s broadcast quality, market-deployed technology and dramatically increases our ability to service our clients and partners at a greater scale and cost efficiency.”
“The market has come a long way in both perception and reality since we deployed with ADI the first fully virtual perimeter LED system in an English Premier League club in 2016, adding to our existing static in-stadium signage solutions in commercial deployment since 2013 working with our partner, Mediapro, in Spain’s LaLiga. Supponor continues to demonstrate its commitment to innovation and market growth by delivering multiple signage form factors with its growing partnership programT further distancing ourselves from other pre-market technologies which remain perpetually “almost ready.” Joining forces with TGI further demonstrates that Supponor only partners with the best-in-class as it seeks to accelerate the commercial adoption of the only commercially deployed 3rd generation virtual overlay technology.” added Gambrell.
Rusty Lawrence, TGI’s Managing Director, said, “TGI already has an unrivalled customer base in top tier sports including Football, Rugby and Cricket – but we have even bigger ambitions. We’ve been evaluating virtual overlay technologies for quite some time and know that Supponor is the only company which has been able to deliver on the market hype – even in the most demanding, real world physical environments in live broadcasting. Our industry partners and clients are excited to take advantage of Supponor’s first mover advantage and TGI’s market presence to take our combined offering to market now rather than continuing to wait for the promise of alternative technologies which seem further away now than they were in the past.”
Charlie Marshall, Supponor’s COO added, “The market for virtual advertising replacement is becoming more active with a number of developing providers trying to convince the market with early stage solutions. For our clients, an operationally ready virtual LED solution must not restrict the use of any artwork, color combination, playout or any other quality compromises which could damage the authenticity or value of the broadcast. Sponsors, clubs, the leagues and the fans themselves, simply will not tolerate any technologies which struggle to deliver a consistent quality experience as they cannot survive in the demanding world of high quality broadcast standards.”
Marshall continued, “The only way for top tier sports rights owners and broadcasters to employ virtual overlay is to deliver a top-quality solution which, just like other broadcast technology, requires a combination of software and hardware technologies working together in tandem. Supponor’s use of high grade opto-electronics ensures that broadcast quality is maintained for the broadcasters while our signage partners, such as TGI, are rapidly reducing the technical and logistical barriers to in stadium adoption. Supponor will not migrate to so-called ‘non-intrusive’ technologies until they are market ready, as we will not compromise our position as the market leader and quality standard-bearer.”
Supponor pioneered and is the clear market-leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.
As a pure-play technology solutions provider, Supponor has over 15 years of experience in research, development, testing, integration and commercial deployment. Supponor has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in co-operation with a broad range of market stakeholders in Football, Ice Hockey, F1, American Football, Basketball and others Tier 1 Sports.
Supponor is based in London and Helsinki, and is backed by leading VCs and institutional investors and is supported by the European Union’s Horizon 2020 program.
Established in 1997 TGI is a global, 360 degree, creative and digital solutions provider trusted by the world’s premium sporting organizations and brands. We sit in the sweet spot of connecting brands with fans in engaging ways!
TGI believes that sports venues are home to some of the most committed sports fans who want digital content and connectivity to fuel their conversations and social connections.
TGI is the undisputed world leader for high end LED perimeter solutions. Apart from that TGI also supplies unrivalled software management platforms for sports events plus a range of unique fan engagement tools to help clubs, agencies and rights holders optimize their brand exposure, engage their fans and generate substantial additional revenues.
TGI’s headquarters are in Chicago and its European headquarters are in Dusseldorf, Germany and its technology center in Muenster from where we service all of our worldwide installations and operate more than 150 matches per year for the UEFA.
Apart from its two main offices in the US and Germany TGI has a highly qualified partner network that allows TGI to operate worldwide.
TGI’s client and partner base includes organizations like Manchester United, FC Barcelona, Manchester City, Juventus FC, Liverpool FC, Mediapro, La Liga, UEFA and many more.
EA to CEO, Supponor
ManU announce new pitch-side LED at Old Trafford
Manchester United have announced that the team “will be a world first as the club debuts the largest, brightest and clearest pitch-side electronic boards in football.”
TGI installs the biggest LED perimeter system in Korea
TGI and partner GLsé, successfully installed a 220 meter long perimeter LED system at Jeonju World Cup Stadium in Korea – home of the K-League’s Jeonbuk Hyundai Football Club. The system covers all 3 broadcast viewable sides of the pitch and was installed in time for the last home game of the season on December 1, 2013.
With a 16mm pixel pitch and a height of 1 meter, it’s a truly unique installation in Korean football!
TGI installs first UEFA approved perimeter LED in Russia
FC Anzhi Makhachkala decided to invest in the brand new LED perimeter system to future proof their investment for the use in the UEFA or FIFA competitions and in September 2013 the LED perimeter system was successfully installed.
TGI installed 246.4 linear meters of the latest LED 10mm technology at Anji Arena where it saw a world wide introduction of the new enhanced black face technology along with other brand new features in the world of LED perimeter systems such as the cabinet corner twist, complete IP 65 protection, and a fanless cooling system.
The above new features, along with a reduced cabinet weight of 28kg per m², our market leading perimeter software solution, plus full power and signal redundancies makes this product truly unique and ensures TGI’s clients the best possible return on their investment.
TGI partners with GLsé
TGI will partner with GLsé to install its LED perimeter system at Jeonju World Cup Stadium in Korea – home of the K-League’s Jeonbuk Hyundai Football Club.
Jeonbuk Huyndai football club will be the first club in Korea to install an LED perimeter system on all three broadcast viewable sides of the pitch. The system has a 16mm pixel pitch and a height of more than 1 meter. It will be a truly unique installation and a first in the Korean football market.
TGI and Manchester United Announce Partnership
TGI and Manchester United have partnered to install an 253 meter LED perimeter system at Old Trafford.
With a 10mm pixel pitch, a display height of 1 meter, and installation on all 3 sides of the pitch that are covered by TV, this installation is truly unique.
The new generation of LED perimeter systems comply with all UEFA regulations and introduces new mechanical design innovations that make the product stand out in comparison to any other products on the market.
From a visual perspective the PS 10.3 introduces an enhanced black face SMD technology that increases the contrast tremendously. This innovative design creates a dramatic change to how sponsors will perceive their brand on this type of technology in the future.
TGI to supply Shoc-Trac™ system to CFL
TGI is installing its PS 10 system at two Canadian Football League teams; the Edmonton Eskimos and Calgary Stampeders.
TGI will install its patent-pending 10 millimeter perimeter knock-down LED system for each club. These perimeter LED advertising systems will be strategically installed on the sideline sections adjacent to the football grid and will face the main tv camera so as to maximize on-field advertising opportunities for the teams and their sponsors.
The LED systems utilize Shoc-Trac™ a specially designed knock-down safety system created to meet the high demands of player safety and possible impacts that may occur as players are historically prone to collide with perimeter signage in the CFL.
TGI has been the first company to implement LED perimeter systems into the Canadian Football league; initially with the 2012 Grey Cup Champion Toronto Argonauts and now Edmonton and Calgary will be the second and third clubs to utilize this technology.
TGI has also worked with the Canadian Football League to develop these systems and in addition to providing LED to Toronto, the systems were also utilized in the 100th Grey Cup final game and the 2012 Vanier Cup.
TGI Provides LED for Intersport All Star Football Challenge
TGI continues its partnership with Intersport by providing the 2013 All-Star Football Challenge with LED advertising technology. The 15th annual event featured 20 highly anticipated college football athletes competing in a live skills challenge of both individual and team events.
TGI’s experienced operations team executed the event on Tuesday, January 29th at Cowboys Stadium in Arlington, Texas. This exciting event is one of eight live television properties owned and operated by the award-winning media and marketing agency, Intersport.
This annual competition highlights College Football’s brightest stars from the 2012-2013 season. Notable All Star Football Challenge alumni include, Aaron Rodgers, Matt Ryan, Torrey Smith and Joe Flacco.
The 2013 All-Star Football Challenge aired Super Bowl Sunday on ESPN2. Event Partners were able to display dynamic messaging with TGI’s perimeter LED system. The ability to provide a digital backdrop and allow partner messaging to envelop the competition field significantly increased the overall value of the sponsorship package.
Be sure to catch the encore presentations Feb. 17 on ESPN2 and April 14 on ESPN.
FIFA Club World Cup 2012
TGI was chosen once again by FIFA to provide its perimeter LED advertising systems to the FIFA Club World Cup 2012. The annual tournament returned to Japan December 6 through the 16.
Brazilian club Corinthians defeated tournament favorites Chelsea FC 1-0 to take home their second Club World Cup title. The Corinthians only two goals of the entire tournament were scored by Paolo Guerrero and both were headers.
The FIFA Club World Cup matches were held at Yokohama Stadium in Tokyo and Toyota Stadium in Toyota City, Japan. The annual tournament, founded in 2000, takes place between the top six club teams from each continental confederation plus the winner of the host nation league.
The FIFA Club World Cup 2012 marked the first time in history that goal-line technology was to be used in a major international tournament. However there were no close calls an therefore the technology was not needed.
In December of 2011, TGI unveiled the brand new 10mm LED systems at the FIFA Club World Cup, providing more than 250 meters of LED advertising to multiple venues. The tournament was extremely successful and TGI was proud to be a part of making the 2012 FIFA Club World Cup a huge success as well.
TGI is known for being at the forefront of LED technology, setting a new standard in providing the highest resolution of LED advertising available in sports.